LAUREN GRECH
Learn the business of luxury from industry leaders and turn your passion into a thriving, high-value business.
Meet Lauren
Founder & CEO of LLG Events
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Lauren Grech
Founder
Lauren Grech is a globally recognized 7-figure entrepreneur, luxury business expert, and founder of LLG Events. She is also an NYU Adjunct Professor in Event Production & Design and the CEO behind LLG Productions and Alpine Creative Group.
Over the past decade, Lauren has transformed LLG Events from a day-of wedding planning company into a globally recognized luxury events brand, producing multimillion-dollar celebrations for ultra-high-net-worth clients across New York City, Palm Beach, Europe, and Latin America. With average client investments of $750,000, she has built a reputation for creating extraordinary experiences in some of the world's most private and prestigious destinations, while leading international teams and collaborating with renowned venues, properties, and creative partners.
Her companies and expertise have been featured in The New York Times, Vogue, Harper's Bazaar, Rolling Stone, and more.
Today, Lauren mentors the next generation of founders, entrepreneurs, and event leaders, sharing the strategies she has used to attract ultra-high-net-worth clients, build successful service businesses, and establish trusted brands in the luxury, events, hospitality, and travel industries. Through her work, she offers an insider's perspective on what it takes to enter the ultra-luxury market, earn the trust of discerning clients, command premium investments, and become a sought-after expert in your industry.
Her motto in life and business is simple: "This or better."
Over the past decade, Lauren has transformed LLG Events from a day-of wedding planning company into a globally recognized luxury events brand, producing multimillion-dollar celebrations for ultra-high-net-worth clients across New York City, Palm Beach, Europe, and Latin America. With average client investments of $750,000, she has built a reputation for creating extraordinary experiences in some of the world's most private and prestigious destinations, while leading international teams and collaborating with renowned venues, properties, and creative partners.
Her companies and expertise have been featured in The New York Times, Vogue, Harper's Bazaar, Rolling Stone, and more.
Today, Lauren mentors the next generation of founders, entrepreneurs, and event leaders, sharing the strategies she has used to attract ultra-high-net-worth clients, build successful service businesses, and establish trusted brands in the luxury, events, hospitality, and travel industries. Through her work, she offers an insider's perspective on what it takes to enter the ultra-luxury market, earn the trust of discerning clients, command premium investments, and become a sought-after expert in your industry.
Her motto in life and business is simple: "This or better."
Does this sounds like you:
If so, join my free luxury wedding vendors community
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You are a luxury service provider who knows you should be charging more for the experience and expertise you provide.
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You are ready for a career switch but you're afraid to take the leap because you don't know where to start.
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You are ready to operate, sell, and deliver at the ultra luxury level.
See What Others Are Saying...
“I'm a little over halfway through with the course and wanted to send a quick note to say that I'm very impressed with the content! It is definitely worth every penny. When we last met last year, I mentioned my minimal events-related experience. I'm glad I took your suggestion of first taking this course as it has definitely improved my general knowledge of the events world. I especially appreciate the case studies and LLG examples you have shared throughout the course.”
Sharan H.
“It was hard to make a transition to an industry where sometimes planner to planner collaboration is not welcomed, however Lauren is truly a breath of fresh air! Having the knowledge and wanting to share the do's and don'ts with others is not only generous but strengthening the wedding industry overall. So stop what you are doing and go sign up!”
Jordana Marie Events
Why is this different from everyone else?
Led by NYU Professor and LLG Events Founder, Lauren Grech. In just 10 years, Lauren has built a seven-figure international events business and a community of like-minded founders looking to build, grow, and operate at the luxury level.
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Fully remote learning, at your own pace taught by NYU Professors.
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Step-by-step frameworks to build your offers, strengthen your positioning, increase your prices, and scale toward a seven-figure business.
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Solutions for business development and team building in a competitive field.
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Relatable, pragmatic teaching approach with real world examples from my experiences of building a $5M planning company in less than 2 years.
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THE FEED COMMUNITY
FREEWith the purchase of any paid products you are automatically enrolled in the community! Network with likeminded professionals and be the first to know about everything LLG.
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PLUG AND PLAY TEMPLATES
$3,750 valuePlug-And-Play Copy Templates for Your Events Career (venue side by side comparisons, budget sheet comparisons, guest list manager, month-to-month planning checklists, Event Design Templates, and what to expect sheets for each of your vendor meetings).
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AGREEMENTS STARTER PACK
$5,000 valueOutlines of My Employee and Client Contracts with my Sample Sales Proposals.
Course #1: Event Sales
Learn how to price and sell your services, move from entry-level offerings into premium positioning, and a build a business capable of reaching 7-figures per year.
- Explore 8 revenue streams for your events business
- Create your service packages and price yourself accordingly
- Develop your sales strategy and sales flow
- Learn how to convert qualified leads into high-value clients
- Create your service packages and price yourself accordingly
- Develop your sales strategy and sales flow
- Learn how to convert qualified leads into high-value clients
Course #2: Client Relations + Marketing
Learn how to market your luxury service business to attract the right types of clients and build the trust and relationships that drive long-term growth.
- Identify and leverage owned, shared, and earned media channels
- Develop strategies to attract and engage your target market
- Build and position a distinctive event and luxury service brand
- Create and implement effective marketing strategies for your business - Establish and manage client expectations, relationships, and vendor services
- Set and maintain clear professional boundaries when working with high-profile clients
- Develop strategies to attract and engage your target market
- Build and position a distinctive event and luxury service brand
- Create and implement effective marketing strategies for your business - Establish and manage client expectations, relationships, and vendor services
- Set and maintain clear professional boundaries when working with high-profile clients
Course #3: Event Management
Learn the strategic systems behind producing and managing high-value events, from project timelines and budget projections to vendor relationships and execution for 7 figure events.
- Build comprehensive project and event-day timelines
- Build budgets using LLG case studies for reference
- Identify industry pricing standards
- Learn negotiation tactics that create more value for your business and clients
- Build budgets using LLG case studies for reference
- Identify industry pricing standards
- Learn negotiation tactics that create more value for your business and clients
Course #4: Event Technology
Learn the technology and systems necessary to streamline your business, manage your team, and execute events anywhere in the world.
- Build a technology stack that will enable your business to scale beyond you
- Keep your clients and events organized
- Download templates to build your event-day timelines, manage guest lists and project calendars
- Organize your design portfolio and photos after the event
- Learn how to use Google Drive and Google Sheets to streamline your business
- Keep your clients and events organized
- Download templates to build your event-day timelines, manage guest lists and project calendars
- Organize your design portfolio and photos after the event
- Learn how to use Google Drive and Google Sheets to streamline your business
Course #5: Venue + Vendor Management
Learn how to build and manage the relationships, partnerships, and referral networks that support a successful events business.
- Develop F+B pricing structures and define event staffing requirements
- Review and interpret venue contracts and insurance requirements
- Build and manage the event team by establishing a clear vendor code of conduct
- Source, evaluate, and onboard new vendor referrals to build and expand the preferred vendor list
- Review and interpret venue contracts and insurance requirements
- Build and manage the event team by establishing a clear vendor code of conduct
- Source, evaluate, and onboard new vendor referrals to build and expand the preferred vendor list
Course #6: Event Design + Production
Expand your events business by developing an additional area of expertise and creating elevated experiences for your clients.
- Develop a step-by-step event design process and establish your design pricing
- Build and curate a professional event design portfolio
- Create and present event concepts using compelling mood boards and design decks
- Develop accurate and functional event floor plans
- Assemble and manage design and production teams, and define the experience and expertise required to execute each design
- Build and curate a professional event design portfolio
- Create and present event concepts using compelling mood boards and design decks
- Develop accurate and functional event floor plans
- Assemble and manage design and production teams, and define the experience and expertise required to execute each design
Course #7: Business Development + Risk Management
We share our event planning contracts and take you through the proper insurance plans to ensure event compliance across your team, and the vendor teams you refer.
- Employment: Determine how and when to scale your events business with employees vs. freelancers
- Legal: Navigate the requirements for hiring your first employee, including payroll, wage statements, offer letters, and employee contracts
- Contracts: Develop comprehensive client-planner contracts that clearly define services, expectations, responsibilities, and protections
- Tax Planning: Establish a tax strategy, including when to charge sales tax, selecting the right business entity, and determining how and when to pay yourself
- Accounting: Build effective systems for bookkeeping, invoicing, expense tracking and deductions, P&L statements, cash vs. accrual accounting, and budgeting
- Insurance: Evaluate, select, and secure the appropriate event insurance coverage to protect your business, team, clients, and events
- Legal: Navigate the requirements for hiring your first employee, including payroll, wage statements, offer letters, and employee contracts
- Contracts: Develop comprehensive client-planner contracts that clearly define services, expectations, responsibilities, and protections
- Tax Planning: Establish a tax strategy, including when to charge sales tax, selecting the right business entity, and determining how and when to pay yourself
- Accounting: Build effective systems for bookkeeping, invoicing, expense tracking and deductions, P&L statements, cash vs. accrual accounting, and budgeting
- Insurance: Evaluate, select, and secure the appropriate event insurance coverage to protect your business, team, clients, and events
